By Allan Tan published June 7, 2012

4 Golden Rules for Successful Content Brainstorms, Courtesy of “The Godfather”

You need a few rules for a fruitful brainstorming session. Break these rules, and the result is almost always frustration and fatigue. So we’ll make you an offer you can’t refuse: Obey these 4 golden rules and you’ll always have successful content brainstorms. Continue reading

By Michele Linn published June 6, 2012

How to Justify the Cost of Content Marketing

If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI. Continue reading

By David Drickhamer published May 28, 2012

How to Launch an Industry Award Program that Increases Your Visibility and Credibility

With the proper planning and execution, businesses and associations can host and coordinate award programs with the same cachet, prestige, and high quality winners as those traditionally run by media outlets. Here are some of the critical elements to keep in mind when launching an award program, and how we’re practicing what we preach at CMI. Continue reading

By Roger C. Parker published April 30, 2012

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Use these tips from the publishing world as the core of your own system for preparing content on an ongoing, stress-free basis. Continue reading

By Anna Ritchie published April 2, 2012

6 “Start-Me-Up” Tips for Novice Content Marketers

The concept of content marketing can be overwhelming for a start-up business owner. Where do you get ideas? And how do you find the time to do it between sales meetings, investor meetings, client meetings and (hopefully) sleep? To help you gain the confidence you need, here are six tips for novices. Continue reading

By Kevin Cain published March 5, 2012

6 Steps to Creating Your Content Marketing Style Guide

With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow. Use these six steps to craft a guide that will help create consistent, high-quality business communications in support of your brand. Continue reading

By Toby Murdock published February 27, 2012

Content Marketing vs. Social Media Marketing: What’s the Difference?

Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes. Here is a closer look at these two interrelated parts of marketing’s ongoing evolution and their practice. Continue reading

By Steven Van Belleghem published February 22, 2012

How 3 Content Levels Can Make for Better Content Planning

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here’s how organizing your content into three levels can make better content planning an understandable and achievable goal. Continue reading

By Joe Pulizzi published February 22, 2012

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today’s multichannel experiences. Continue reading

By Jodi Harris published February 10, 2012

Your Kick-Start Guide to Engaging Content [Free eBook]

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI’s latest eBook is loaded with them. Download “Your Kick-Start to Engaging Content” now. Continue reading