By Carl Friesen published October 14, 2012

How to Build Third-Party Credibility for Your Content

When it comes to demonstrating thought leadership through content, it’s not just about getting your content published anywhere online in hopes that Google will find it. Find out how to build third-party credibility for your content. Continue reading

By Manya Chylinski published September 23, 2012

How to Help Your Customers Help You by Sharing Their Stories

Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way. Continue reading

By Gregory Ciotti published September 17, 2012

10 SlideShare Strategies that Will Boost Your Content’s Value

Given how visual content marketing has become in the last few years, many smart brands are making conscious efforts to create amazing slideshow content for generating more leads. Here are 10 specific strategies for getting the best return from the content you post on SlideShare. Continue reading

By Anna Ritchie published September 3, 2012

Why It’s Vital to Develop a Converged Media Strategy Right Now

Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task. Continue reading

By Joe Pulizzi published July 28, 2012

7 Steps to Creating Your Content Marketing Channel Plan

Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan. Continue reading

By Michele Linn published July 6, 2012

Got (or Need) Visuals? Expert Views on How to Adjust Your Content Strategy

Our Content Marketing World speakers answer the question, “With the popularity of apps like Pinterest and Instagram, how have you adjusted your content strategy (or the advice you give to clients) to incorporate visual content?” Continue reading

By Chris Birk published July 5, 2012

A Smart Strategy for Letting Your Customers Do the Talking

Businesses can talk about their great service or incredible products all day, but self-promotion can’t come close to instilling the kind of credibility and authority that comes from customer stories. Here’s a smart strategy for letting your customers do the talking. Continue reading

By Steven Van Belleghem published July 4, 2012

The Conversation Company: Teaching Content Marketers to Tap into the Unused Conversation Potential

Steven Van Belleghem, author of “The Conversation Company,” says his book is about tapping into unused conversation potential within companies. He advises content marketers to take advantage of client happiness and empowered employees. Continue reading

By Jim Lodico published June 13, 2012

6 Tips for Optimizing Your Content for the Latest Trends in Consumption

Content shifting and content curating programs are radically changing the way we consume content. Here are six tips to optimize for this coming change. Continue reading

By Michele Linn published May 21, 2012

A Simple and Indispensable Template for Content Marketing Distribution

Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs. Continue reading