6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
January 18, 2024
Divya Bisht
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
How To Bring Personality to Your Content and Personas
January 17, 2024
Andi Robinson
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
Build This New Framework for Agile Content Ops in Talent-Starved Times
January 16, 2024
Robert Rose
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
January 12, 2024
Content Marketing Institute Team
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
January 11, 2024
Ann Gynn
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
January 10, 2024
Jodi Harris
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
For Better Content Leadership, Don’t Blame – Try Cultivating Instead
January 9, 2024
Robert Rose
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
January 5, 2024
Content Marketing Institute Team
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
How Content Helped ServiceNow Grow From Startup to Global Brand
January 4, 2024
Ann Gynn
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
6 Ways To Elevate the Text-to-Audio Experience for Your Content
January 3, 2024
Lisa Dougherty
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
Beyond Resolutions: What’s Your Word for 2024?
January 2, 2024
Robert Rose
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.
’Twas the Night Before Break (2023 Edition)
December 22, 2023
Robert Rose
Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.
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