To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading
Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading
How To Combine Machine and Human Input for More Effective Content in 2023
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience. Continue reading
The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading
Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]
George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading
5 Misunderstood Best Practices in Content Marketing
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing? Continue reading
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading
Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]
Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. Continue reading
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading
