By Ashley Taylor Anderson published December 24, 2020

The Art and Science of Emotional Engagement

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading

By Jodi Harris published December 23, 2020

Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading

By Jodi Harris published December 22, 2020

8 Lessons on How to Steer Your Content Through Chaos

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading

By Aaron Agius published December 21, 2020

Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading

By Content Marketing Institute Team published December 18, 2020

This Week in Content Marketing: Lessons from Home Depot, KFC, and Google

Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading

By Ann Gynn published December 17, 2020

How to Create a Content Marketing Strategy for Your Personal Brand

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading

By Stephanie Stahl published December 16, 2020

9 Video Storytelling Tips to Engage Your Audience

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading

By Kim Moutsos published December 15, 2020

Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading

By Ann Gynn published December 14, 2020

7 Lessons from a 96-Year-Old Content Marketing Tradition

Imagine crowds lining up for miles just to see your content marketing. Imagine it’s so successful that it becomes the central plot point in a Hollywood movie. That’s the stuff of content marketers’ dreams, but it’s real for this brand. Continue reading

By Content Marketing Institute Team published December 11, 2020

We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading

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