By Content Marketing Institute Team published May 14, 2021

Keep ‘Em Guessing (and More Lessons From Content We Love)

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading

By Theresa Regli published May 13, 2021

How to Manage Your Content Assets So They’re Found and Used

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading

By Ann Gynn published May 12, 2021

Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts

Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading

By Clare McDermott published May 11, 2021

Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading

By Mike Murray published May 10, 2021

How to Be an SEO Difference Maker

Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading

By Content Marketing Institute Team published May 7, 2021

Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading

By Nadya Khoja published May 6, 2021

7 Ways to Repurpose Content and Grow Your Customer Base

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading

By Ann Gynn published May 5, 2021

Want More Method and Less Madness? Check Your Content Operations

People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got. Continue reading

By Clare McDermott published May 4, 2021

Want Better Results From Your Original Research? Improve the Survey Experience

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading

By Kim Moutsos published May 3, 2021

6 Steps to Help You Decide Whether to Optimize Your Failed Content

In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading

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