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Unite GA4 and ChatGPT To Deliver a More Powerful Content Plan [Step-by-Step Instructions]

Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.
The Best New Marketing Metric Since SEO Came Along

The Best New Marketing Metric Since SEO Came Along

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
How To Catch Audiences With Extraordinary Hooks

How To Catch Audiences With Extraordinary Hooks

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.
How To Reboot Your Old Content (and Create Future Treasures)

How To Reboot Your Old Content (and Create Future Treasures)

The most ingenious content strategies reshape what you’ve said in the past — and give you new perspectives for the future. Yes, that means you need a content audit. But it should also bring you closer to your biggest fans.
Surprising Findings About Search Behavior Bring Important Lesson for Marketers

Surprising Search Behavior Teaches This Important Lesson

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.
How To Unite Divergent Roles and Teams and Scale Your Content Operations

How To Unite Roles and Teams and Scale Your Content Operations

Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.
Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.
You Can Build a Better Racetrack Without Chasing SEO

You Can Build a Better Racetrack Without Chasing SEO

Everything you know about SEO may or may not be wrong. But so what? The smartest content programs never relied wholly on search. Optimize for content discovery – and your audience’s unasked questions — instead. Here’s why.
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Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
How Better Source Interviews Lead To More Engaging Content

How Better Source Interviews Lead To More Engaging Content

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.
How To Take the All-Important Second Step in Your Content Strategy

How To Take the All-Important Second Step in Your Content Strategy

Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision.