How to Audit Your Content Marketing Using Google Analytics

The 80/20 Rule tells us that 80% of results come from 20% of the efforts. In marketing, it’s more like 90/10. Especially when it comes to SEO. But what’s getting the results? Which content is in the top 10 percent? Which content has the potential to be in that top 10 percent with the smallest effort? In this presentation from ContentTECH Summit 2021, Andy Crestodina — Co-Founder & CMO at Orbit Media Studios — shares his best tactical tips on getting the most out of your Google Analytics.

Ready to dive deeper into data-driven content? Join us at ContentTECH Summit 2022, May 31 – June 2 in San Diego! Learn more here and use promo code GA2022 to save $200 on registration.