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7 Content Marketing Tools to Improve Your Productivity


Editor’s note: A new version of this post is now available.

Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.



1. SEMrush – Identify how your competitor is ranking on Google

SEMrush is a great tool to help you assess the traffic a competitor gets on Google and the keywords for which they are ranking.

Enter your competitor’s web address and SEMrush shows a list of the keywords for which it ranks on Google. With a free registered account, SEMrush reveals the top 10 keywords driving traffic to your competitor’s site.


If you know which keywords direct traffic to your competitor, maybe use some of them to get some of this traffic?

2. BuzzSumo – Find out what type of content gets shared the most

You also want to create content that gets shared across social media channels. The best way to do this is to find out what type of content normally gets a lot of shares and write content around similar topics.

With BuzzSumo, you can enter your own website address – or your competitor’s – to find the most-shared content across different social media channels. You also can search for keywords to find the content related to those keywords that are shared the most.

It also is helpful to use BuzzSumo to examine content shares on specific channels to help you produce content that is likely to be popular on your targeted channels.

3. Canva – Prepare your promotional imagery

Imagery is an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Canva is graphic design without the need for graphic design skills. It makes it easy to produce impressive, professional-looking images using a simple, streamlined interface.


When you create great evergreen content, it’s important to share it on a regular basis. However, you don’t want to continue to promote it with the same image all the time. So, create a batch of similar images that can be used in various promotional activities.

4. Quill Engage – Monitor your results

When you’ve done all this hard work, it’s time to monitor your results. But Google Analytics can be quite daunting and not everyone wants to try to figure out the data.

Quill Engage sends a weekly email which interprets your results in an easy-to-understand way.


5. Edit Flow – Build your editorial calendar

An editorial calendar is absolutely essential for content marketing. By planning your content you become more productive and, as a consequence, you deliver better content. A completely free and really useful calendar tool is the WordPress plug-in, Edit Flow. Some of its most useful features include:

  • Calendar view: Visualize all scheduled and draft posts so you can easily drag and drop items to adjust the dates.
  • Team functionality: Send messages to team members. For example, an article’s author can include a note to the editor at the end of the post before assigning the article to be edited.
  • Custom status: You can set up custom progress statuses to match your workflow. Here are the ones we use:

o   Pitch – The content is an idea, but we have not committed to writing it.

o   In progress – Someone is actively working on it.

o   Draft without images – Images need to be added.

o   Pending review – Ready for the editor to review.

o   Final review – Ready for posting, the author will give it one final look.

6. Do Share – Post content to Google Plus

Do Share is a Chrome plug-in for posting content to a Google+ personal profile. Currently, you aren’t able to schedule content posts to your personal profile through Google. Do Share gets around this by holding scheduled content until the time it is due and posting it for you. Note: You must have your browser open at the time of posting.


When browsing through Google+ content, you also can pick content and send to Do Share for posting at a later date.

7. Zapier – Get automated

Zapier is an automation tool that links over 300 applications to perform automated tasks. You create “zaps” – a triggering task that initiates different applications.

There are some really useful automated tasks to help with your content marketing. For example, we created a zap so that when we post to a Facebook page the zap automatically sends it to Buffer where the queue is set up to send the content to other channels.


Here are a few more examples of automatic zaps you could create:

  • Save your favorited tweets to Evernote.
  • Share Instagram photos to your Facebook page.
  • Share new posts on WordPress to Twitter, Facebook, Google+, and LinkedIn via Buffer.
  • Send LinkedIn status updates to Twitter.

If you have a good content marketing plan, the tools will help to support this plan, improve your impact, and maximize your success. Review the tools you use to find out if they are delivering the results you require. Maybe you’ll consider adding one or two of the tools detailed here. What other tools do you recommend?

Want to discover more tools to help your content marketing? Check out the 2014 CMW sessions available through our Video on Demand portal and make plans today to attend 2015 CMW.

Cover image by Matt Hobbs, Public Domain Archive, via

Please note:  All tools included in our blog posts are suggested by authors, not the CMI editorial team.  No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).