Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading
Prepare to Be Ignored If You Don’t Have Subscription Goals
Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading
24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game
With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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Enterprise Marketing: 4 Things Effective Marketers Get Right
Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading
Technology Marketers Hold Steady With Content Marketing [Exclusive Research]
Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing. Continue reading
How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]
It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading
Become a More Effective Marketer in 2016: 5 Questions to Answer
Our research findings about effectiveness are essential to understanding the industry. After all, content marketing is only valuable when it works. Look at the results and get ideas on how to make your content marketing more successful. Continue reading
12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving
In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them. Continue reading
No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
Joe Pulizzi issues a warning: If your content marketing strategy doesn’t have a subscription goal, expect to be ignored. Subscriber growth is a proven way to increase business and an exceptional way to build long-term relationships. Continue reading
How to Create a Marketing Persona Template
Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully. Continue reading
