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The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

Content Marketing Institute's latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel.

Creating Content that Serves its Civic Duty

Government entities don't market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates -- just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers...

How Content Marketers Can Reinvent the Webinar for 2012

Michael Kolowich outlines how the innovative "flipped classroom" approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that's boring your participants to tears.

A Webinar Case Study in Using Social Media Channels for Content Distribution

Anna Ritchie shares her marketing team's recent webinar promotion across four different marketing channels -- LinkedIn, Twitter, Facebook, and blogs -- specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms.

5 Tips for Injecting Personality into Your Online Presentations

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re wired for body...

7 Tips for Content Marketing Webinar Success

It's not fun to throw a party when no one shows up. The same embarrassment can happen when you throw a content marketing webinar and no one attends. Check out these seven tips to make sure your next content marketing webinar is a hit!

How to Create an On-demand Webinar that Converts Readers into Leads

In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply doesn’t work. So what makes some content offers stand out above the rest? It all comes down to perceived value...

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create...

You Have Your Content, Now Where’s Your Style?

There’s a little flip book of inspirational quotes that sits on my desk (in addition to the piles of files, hand-written notes and haphazard to-do lists) opened to a page that reads, “Content is of great importance, but we must not underestimate the value of style” (Maya Angelou). But as any writer knows,...