Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples.

How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that.

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips.

Content Marketing World’s organizer discusses what it takes to elevate live events from middling to masterful so they have a bigger impact on your long-term success. Hint: It starts with content.

Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance.

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate.

Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters.

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start.

MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience.

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?