Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
The guys talk Medium’s latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading
This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners. Continue reading
This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more. Continue reading
This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading
This Week in Content Marketing: Advertising and Content Marketing Are Different?
The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave. Continue reading
This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week. Continue reading
This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example. Continue reading
This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article. Continue reading
