Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading
101+ Key Performance Indicators – Pick the Best KPI Options
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading
The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
Boring content won’t generate the amount of leads you want. Combine the effectiveness of personalized content and the popularity of social media quizzes to make a big impact. Here’s how to do it step by step, from concept to follow-up. Continue reading
5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)
Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading
Segment Your Blog Content to Drive More Leads and Sales
Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading
Promote Your Brand on Twitter with the Right Paid Options
If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content. Continue reading
Why Your Content Is Sabotaging Your Lead Generation
Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading
Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools
Even if you’re using SlideShare, chances are you’re not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out. Continue reading
5 Factors to Help Your Content Plan Tame the Lead Generation Beast
From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it’s still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into customers. Find out about 5 factors that can help your content plan tame the lead generation beast. Continue reading
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results. Continue reading
