Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say.

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work.

Boring content won’t generate the amount of leads you want. Combine the effectiveness of personalized content and the popularity of social media quizzes to make a big impact. Here’s how to do it step by step, from concept to follow-up.

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals.

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions.

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content.

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content.

Even if you're using SlideShare, chances are you're not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out.

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it's still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into...

If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results.

Like any media company, you need to focus on driving subscriptions in order to deliver on your marketing goals. And epic content marketing is what keeps those subscription channels growing and vibrant.

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you...