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Stories By Wayne English

How to Use Sound Reputation Management to Respond to Negative Feedback

If someone posts a negative comment about your business, do not strike back right away in anger. Take a deep breath. Take time to consider the situation. Then use these suggestions to assess the damage and repair you reputation, if necessary.

5 Ideas to Help You Learn More About Your Content’s Audience

Before you start to craft your content, you need to know what information your readers will want to see; what will command their attention. Here are five ideas to help you gather more information about your content's audience.