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Wayne English

Wayne English

Wayne English is a Web content and social networking expert, author and consultant. His first book, Web Content Rx is a Top 5 Business Title in Leadership Books at The Washington Post. Wayne is published nationally and internationally and speaks on social networking, writing for the Web, and how your business can get the most out of the online world. Connect with him on Twitter @WebContentRx.

Stories By Wayne English

How to Use Sound Reputation Management to Respond to Negative Feedback

March 13, 2012
Wayne English
If someone posts a negative comment about your business, do not strike back right away in anger. Take a deep breath. Take time to consider the situation. Then use these suggestions to assess the damage and repair you reputation, if necessary.

5 Ideas to Help You Learn More About Your Content’s Audience

February 17, 2012
Wayne English
Before you start to craft your content, you need to know what information your readers will want to see; what will command their attention. Here are five ideas to help you gather more information about your content's audience.