Tim Hayden is the CEO of Brain+Trust Partners, a strategic consultancy that empowers brands to compete and grow revenue by leveraging their primary data, and he serves as Chief of Business Strategy of The Next Practice. Tim has been a catalyst for transformational change in some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Hilton Worldwide, Kraft Foods, Shell, and Walmart. He is co-author of The Mobile Commerce Revolution (Pearson, October 2014), lives with his wife and son in Austin, TX, and he hasn't owned a car since 2003. You can follow Tim on LinkedIn, and on Twitter @TheTimHayden.