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Tamar Weiss

Tamar Weiss

Tamar Weiss is the content marketing manager at Optimove, a retention automation company. Previously she was the content marketing specialist at Insightera, a Marketo company. She has a passion for increasing awareness, growth, and sales for B2B companies through customer-focused content. Follow Tamar on Twitter.

Stories By Tamar Weiss

4 Steps to a B2B Content Marketing Strategy that Drives Revenue

July 3, 2014
If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you're overwhelmed by the struggle to combine all of these factors, take these 4 steps to develop a B2B content marketing strategy that drives revenue.