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Stories By Stephen Kenwright

Why Your Web Content Strategy Should Include Answering Questions

Strategic Q&A content on your organization's website can help keep marketers from having to spend all of their time answering customer questions. Find out how to power your web content strategy by identifying and answering the right questions in the right place.

4 Steps to Audit Online Content After Hummingbird and "Not Provided"

For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit. Use these 4 steps to audit your online content to optimize for Hummingbird and "Not Provided."