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Stories By Stephanie Tilton

Google’s Zero Moment of Truth: Changing Purchase Influence

Sam Sebastian, Director of Local and B2B Markets for Google, presented the next evolution in the Mental Model of Marketing during his keynote presentation that closed out the first full day of Content Marketing World 2012.

8 Content Production Tools To Help Marketers Become Publishing Machines [Free Guide]

Ready to evaluate your content production tool needs and start publishing like a pro? Download our free guide for a summary some great technology options.

Are Your Content Registration Forms an Entry Point or a Barrier?

Most prospects want to keep vendors at arm's length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it's appropriate to ask for contact details -- and how much information to request. Here are the essentials.

Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers

Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative.

New Guide Explains How to Join the Ranks of Best-in-Class Content Marketers

What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.
B2B Content Marketing 2010 - Computing and Software Report

How B2B Marketers Can Raise the Effectiveness of Their Content

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category.

5 Disconnects that Can Derail B2B Content Development

There’s plenty of discussion about the lack of alignment between sales and marketing. But less is said about the smaller misalignments that threaten to derail content-development projects – or at the very least, greatly minimize the ultimate impact of content assets such as white papers and eBooks. Here are five I’ve come across.Continue reading