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Shelly Bowen

Shelly Bowen

Shelly Bowen is Principal of Pybop, LLC a boutique content strategy consultancy dedicated to helping companies share their brand stories more effectively. Over the past decade, Shelly has directed and produced web, mobile, and video content and strategy for more than 75 amazing brands, such as Intuit, University of San Diego, Citrix, and AIG Direct. In addition to content strategy and brand story writing, Shelly loves cycling, kayaking, mid-century design, and sinking into a great novel. Shelly is also an instructor for the Content Marketing Institute Online Training and Certification program. Follow Shelly on Twitter @shelbow and Pybop @pybop.

Stories By Shelly Bowen

How A Strategy Can Help You Create Video Content Worth Watching

January 5, 2014
Just about anyone can create a video these days, but coming up with a compelling, worthwhile video is another story. Find out how a content strategy can help you create video content that's worth watching.

Bad News? How Your Email Content Can Deliver It Tactfully

December 29, 2013
Sometimes a brand has to communicate an uncomfortable story to its audience, without making it sound worse than it is. Find out how your email content can deliver bad news tactfully.

5 Great Starting Points for a Content Recycling Program

April 11, 2012
Great content comes from a variety of resources -- some of which you may already own. You will need to mix and match, edit and clip, rewrite and reinvent, but it puts you ahead of the game. What's more, cleverly recycling or repurposing content can save your company money. Here are some ideas to help you start collecting bits and pieces for your content recycling program.

How to Plan for Exceptional, Engaging Video Content

September 7, 2010
Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy.