Stories By Sarah L. Parker
How To Write an Exceptional White Paper for Your B2B Brand [Examples]
Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.
How To Turn Complex Topics Into Content Your Audience Will Understand
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.
Do You Make These 4 Common Mistakes With Subject Matter Experts?
By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.
6 Old-School Techniques To Integrate Into Your Influencer Marketing
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.
Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.