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Sarah Goliger

Sarah Goliger

Sarah Goliger provides strategic business consulting and marketing freelance services to help her clients grow their businesses through better, smarter marketing. She writes for studioD (a CMI benefactor), a content studio that connects brands to audiences using original content. Through data-driven content strategy and innovative content creation, studioD is changing the way brands communicate with digital audiences. Find out more about studioD by visiting our content marketing blog. Reach Sarah on her website or Twitter.

Stories By Sarah Goliger

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5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)

June 11, 2015
Sarah Goliger
Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals.