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Robert Mills

Robert Mills

Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, creation, and marketing projects. He’s an experienced copywriter, editor, and published author. Rob has written for online publications including Smashing Magazine, UX Booth, and UXmatters. On occasion, Rob speaks about content strategy at conferences or on podcasts. He collects typewriters and has a keen interest in semiotics and storytelling. You can connect and chat with Rob on Twitter or LinkedIn.

Stories By Robert Mills

define-workflow-bpd

Marketing Workflow: How to Keep Content Production On Track

April 16, 2020
Robert Mills
Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it.
Content-Production-Workflow

How to Define a Workflow That Keeps Content Production On Track

July 21, 2016
Robert Mills
Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system.