Robert Katai
Content marketing strategist and product marketer at Creatopy, an ad design platform for designers & marketers. Passionate about content marketing and positioning, and always up-to-date with the latest trends. Follow him on Twitter @katairobi.
Stories By Robert Katai
Experts Share How to Get Episodic Content Right
July 7, 2021
Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well.
Make Your Blog More Attractive With These 12 Visuals
April 16, 2019
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.
5 Forgotten Ways to Improve Your Link-Building Strategy
March 11, 2019
To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips.
Why You Need Vertical Visuals If Your Audience is Mobile
October 9, 2018
Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV).
How to Optimize Your Website for Audio Search
July 23, 2018
If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now.
Instagram Marketing: 4 Features You Should Be Using [Examples]
February 21, 2018
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.
12 Types of Awesome Visual Content You Can Use in Your Blog Posts
October 20, 2017
Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider.
5 Important Visual Lessons From Designers for Content Marketers
April 30, 2017
You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content.
6 Ways Brands Can Leverage Instagram Stories
October 2, 2016
Smart content marketers care about how to build a community, connect with it, and make the brand part of their audience’s life. Instagram’s new feature offers an avenue to do that. Here are six tips to get you started.
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