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Stories By Roanne Neuwirth


How to Attract the C-Suite to Your Events

Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance.

How to Grab C-Suite Attention With Relevant Content

To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta.

Reach Executives With Your Best Content Engine:  Your Clients

Looking for a surefire source for content that grabs your executive audience? Look no further than your own clients. Done well, content co-creation can help create a powerful voice, build a market, and deepen client relationships.

How to Choose Content Topics That Get C-Suite Attention

To connect with executives, you need content that taps directly into their most pressing priorities and concerns. How do you find compelling topics that also make sense for your company to tackle? Here are the three ingredients.

Engage the C-Suite Through a Client Advisory Board

More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board.

Start Small to Show Content Marketing Value to Your C-Suite

C-level execs reluctant to support content marketing? Don’t waste time creating big plans. Jump in, start small, and show some early results. Catch the eye of your C-suite without requiring large-scale resources or buy-in up front.  

Why White Papers Still Matter: Their Role in Effective Content Marketing

The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world.

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance.

How to Design a Compelling Demand Generation Strategy for the C-Suite

Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it's critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak to the C-suite.

5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events.

How to Conduct Research to Engage Executives

Many marketers are daunted by the prospect of conducting research designed to engage executives. But taking the step to talk to your customers and find out what is on their minds is always valuable. Here are some suggestions on how to approach the task.

How to Reach the C-Suite with Content

Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content. Here's how.