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Pelin Thorogood and Erik Bratt

Pelin Thorogood and Erik Bratt

Erik Bratt is a B2B marketing and content strategist. A former journalist, he has helped both pioneering start-ups and major technology brands navigate the emerging digital and social landscape. He also serves as VP of Marketing at Tealium. Pelin Thorogood is a new media marketer and entrepreneur, and was recently named one of the 20 Women to Watch in sales lead management. Pelin also serves as an Executive-in-Residence for Cornell's Johnson Graduate School of Management.

Stories By Pelin Thorogood and Erik Bratt

A New Breed? 7 Roles of the Content Marketing "Engineer"

January 9, 2012
Pelin Thorogood and Erik Bratt
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing "engineer." Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering.