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Stories By Pawan Deshpande

Marketing Attribution Model: A Primer for Content Marketers

Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company.

10 Interview Questions to Find the Best Content Marketers

How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency.

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Before diving deep into metrics, ask “What do we want our content marketing to achieve?” Is it about reader consumption, sales funnel numbers, or something else? To help you, follow this easy-to-understand metric-categories framework.

8 Metrics to Conquer a Content Marketer's Fear of Measurement

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

The Content Marketing Pyramid: Create More With Less

These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stretched too thin. But it doesn't have to be that way. Find out how implementing the Content Marketing Pyramid can help you create more with less.

Is Your Content Curation Ethical? A 10-Step Checklist

Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, use this 10-step checklist as a guide.

Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary.

5 Tips Every Content Curator Needs to Write Better Calls to Action

Though calls to action are often neglected, these simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer. To give them the attention they deserve, use these 5 tips every content curator needs to write better CTAs.

4 Content Curation Tips You Can Take from Brand Success Stories

Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.

14 Sources for Content Curation Inspiration

Increasingly, marketers are employing content curation -- the process of finding, organizing and sharing third-party content -- as a part of their content marketing efforts. Sample these 14 sources for content curation inspiration.

7 Ways to Organize Your Content for Curation

Whether you are curating or creating content as a part of your strategy, how you organize content plays a powerful role. Here, we take a look at a few outstanding examples of how content marketers manage the organization process.

8 Ideas for Feeding Your Content Beast

If you're involved in content marketing, you're familiar with the voracious content beast. It will eat practically anything, but as soon as you feed it, it's hungry again. Here are 8 ideas for feeding your content beast.