Paul Gustafson
Paul Gustafson is president of TDA Group, Silicon Valley's premier B2B content marketing agency. The award-winning marketing communications firm provides a broad range of services to engage buyers wherever they are: on the Web, on smartphones, on tablets, and through print. Get more insights from Paul on Twitter @PSGustafson.
Stories By Paul Gustafson
3 Key Concepts to Master for Effective B2B Content
April 2, 2014
Understanding ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sales process typically works.
Critical Dos and Don’ts for Design that Enhances Your Content Marketing
June 21, 2012
Graphic design has been, is, and always will be a crucial component of effective marketing. Here are some critical dos and don'ts to help shape the success of your content marketing design.
3 Rules for Creating Effective Infographics
April 19, 2012
By incorporating stunning images and interactive features, today's digital infographics can provide a tremendous amount of information in creative and engaging ways. But content marketers need to be sure they do more than display cool visuals. Here are the essentials to keep in mind.
5 Tips for Creating Customer Testimonial Podcasts
March 21, 2012
For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.
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