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Stories By Michael Becker

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What Your Brand Can Do To Win the Instagram Game

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things.
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5 Techniques to Build a Better Content Platform

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need.
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How to Get Great Guests for Your B2B Podcast [Outreach Templates]

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that.
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7 B2C Brands Offer Content Marketing Lessons and Inspiration

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants.