As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it's also one of the most measurable content media you can add to your mix. Get 3 ways to improve marketing ROI with video content.

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to optimize your video content.