Stories By Melissa Eggleston
Create and Serve Accessible Content to Your Audience
Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.
Identity Matters: How Content Strategists Build Trust and Loyalty
Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values.
Go Beyond Analytics to Give Customers the Content They Crave
Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research.
A UX Lesson for Content Marketers: Your Invisible Advantage
User experience (UX) combined with terrific content can have an outsize impact on your customers.