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Melanie Seibert

Melanie Seibert

Melanie Seibert works as the senior content strategist at WillowTree. A user experience enthusiast, she has managed marketing copy and technical documentation for companies that include Razorfish, Rackspace, cPanel, and Crutchfield. You can read her blog or follow her on Twitter at @melanie_seibert. Want to learn more about content strategy? Take a look at her content strategy courses, including a free 7-day email course.

Stories By Melanie Seibert

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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

November 24, 2017
How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one.
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

March 31, 2016
Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care.