Stories By Mark Sherbin
From cola-imbibing polar bears to personalized "Share a Coke" viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola's VP of Global Advertising Strategy and Content Excellence.
Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how marketers can bring their content to life through graphic recording.
Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.
Parallax scrolling is a technique where multiple focal points move at different paces as you scroll a website. Here's what content marketers need to know in order to take advantage of this engaging visual effect.
LinkedIn's new Sponsored Updates program is a huge development for content marketers. How can you run your own successful sponsored updates campaign? Find out how it works and what the Content Marketing Institute learned during a trial run.
How can you know if your content marketing is pushing the right buttons if you aren't testing it? Without testing, you're missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing.
LinkedIn is a website rich in data that can help you target the precise type of members you want and, by tracking their engagement, see where they are in the buying process. There's a time and place to gate your content, but it's up to you to know where to draw that line for your business. Find out how using LinkedIn can help you sort that out.
If you're in the hunt for a job in marketing today, you'll find that companies are still all over the map on content marketing, You may need to find your role in a well developed content creation system, or help build a content plan from the ground up. Either way, check out our eBook and prepare to land the content marketing job of your dreams.
Without a strong composer, a piece of content can strike dissonant chords with your audience. Find out how project management can help content creators compose more harmonious marketing pieces.
Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts.
Even if you're using SlideShare, chances are you're not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out.
Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today's popular video distribution channels excel and where they fall short, Expert Eric Leslie walks us through the video landscape.