Stories By Marcus Varner
5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content
Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles.
6 Ways We Mess Up Collaborating With Content Marketing Freelancers
If you want to attract good freelancers, you’ve got to treat them right. Here are six ways to screw up your collaboration with freelance content creators and how to avoid them.
Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects
If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.
7 Ways to Accelerate Your Content Review and Approval
You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective.
4 Ways to Use Data to Better Understand Your Content Production Process
You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started.