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Marcus Varner

Marcus Varner

Over the last 9 years, Marcus has worked in every type of content—from writing to video production to design—and is currently a Senior Content Marketing Manager at Workfront. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront. Follow him on Twitter @MarcusWorkfront.

Stories By Marcus Varner

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5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content

September 29, 2017
Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles.
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6 Ways We Mess Up Collaborating With Content Marketing Freelancers

July 23, 2017
If you want to attract good freelancers, you’ve got to treat them right. Here are six ways to screw up your collaboration with freelance content creators and how to avoid them.
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Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

April 10, 2017
If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.
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7 Ways to Accelerate Your Content Review and Approval

February 15, 2017
You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective.
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4 Ways to Use Data to Better Understand Your Content Production Process

November 28, 2016
You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started.