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Stories By Manya Chylinski

A Seamless Content Marketing Process for a Highly Regulated Industry

Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry.

Why Your Brand Marketing Needs a Chief Marketing Technologist

More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department.

How Your B2B Content Marketing and Sales Can Work Hand-in-Hand

The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and sales teams can work hand-in-hand.

How to Create More Powerful Content Marketing Stories

These days, we hear a lot about the fact that content marketers need to be storytellers. That sounds great in theory, but what does it mean in practice? Here are some great tips on how to create more powerful content marketing stories.

How to Help Your Customers Help You by Sharing Their Stories

Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way.

Joe Pulizzi’s Content Marketing World Keynote Takes the Pulse of Content Marketing

Joe Pulizzi kicks off Content Marketing World 2012 by unveiling some of the results from an upcoming CMI/MarketingProfs research study.

Content that Will Get Consumers to Follow You Around the World and Back

The sheer volume of travel-related content available online can create challenges, both for consumers and for marketers. How do you make your content stand out from all the rest as a trusted resource? Check out these travel content examples.

Dos and Don’ts for Keeping Control over Your Social Media Content

Not every content marketer is comfortable with all the media we have to deal with these days. We all want to maintain control of our content, but that isn’t always possible. Use these dos and don'ts to establish a quality assurance program and you'll feel more comfortable with your content, no matter where it appears across the web.

Mobile Content Marketing: How to Market Your Content to On-the-Go Consumers

Marketers have to think long and hard about what content will work best for their mobile offerings. Here are some key considerations, and examples to learn from.

How to Develop an Internal Content Marketing Plan by Leveraging Intranets

Intranets are designed to share useful, informative content -- just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company's internal community. Here are some essentials.

Creating Content that Serves its Civic Duty

Government entities don't market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates -- just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers and earn their trust. Here are some guidelines and examples.

What’s Working with Health Content?

Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful health content for consumers to access when they need it. Unique considerations for health content Continue reading