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Louisa McGrath

Louisa McGrath

Louisa McGrath is a content manager at Rebrandly, the link shortener empowering marketers to put their brand's name on their links. She can be seen blogging around Dublin city center, except on Sundays when she stays in to pore over the newspapers. Follow her on Twitter @LouisaMcGrath.

Stories By Louisa McGrath

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5 Psychological Insights to Improve Your Content Marketing

July 31, 2018
Louisa McGrath
Using psychology to inform your content marketing isn’t sneaky trickery. It’s a smart way to create a better experience for your audience (and your brand). Here are five principles to know and how to apply them to your content.