Lisa Copeland is a multichannel content strategy and content marketing consultant who has two main passions when it comes to content: creating amazing digital content experiences for brands and opportunities to work globally. She has developed content strategies and content marketing plans for a wide range of clients including financial, professional services, healthcare, education, nonprofit, fashion and telecommunications on both the client side and agency side. She is also certified in both usability (CUA) and user experience (CXA) by Human Factors International. You can contact Lisa through LinkedIn where you’ll find other industry articles she has written. Follow her on Twitter @LisaCCope.