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Lee Odden

Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also a popular blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and PR agency that specializes in a 360 degree approach to building community, increasing sales and growing brand visibility online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker on digital marketing and PR topics for conferences and corporate events. He is also editor of Online Marketing Blog, recognized as one of the most popular marketing blogs on the web. Follow Lee on Twitter @leeodden.

Stories By Lee Odden

Why Your Online Content Needs Both Social and Search Optimization

June 22, 2014
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best answer" wherever customers are looking. Find out more about how to integrate search and social for more effective online content.

19 Content Tools to Boost Your Search Performance

August 5, 2013
A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we've gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content's findability and search potential.