Skip to content
Konrad Sanders

Konrad Sanders

Konrad is the CEO and content strategist at The Creative Copywriter, a copywriting and content marketing agency with some seriously strategic noggins on their shoulders. His gang of word-slingin’ cowboys take customers on immaculately-planned journeys from first touchpoint to final conversion, using words. Download his free e-book The Fluff-Free Guide to Content Strategy now. Follow him on Twitter @KonradSanders.

Stories By Konrad Sanders

9-ingredient-blog-post

Whip Up a Tantalizing Blog Post With These 9 Ingredients

November 12, 2020
Konrad Sanders
A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe.
make-buyer-personas-that-satisfy

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

June 21, 2018
Konrad Sanders
CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component.
blog-golden-egg

Is Your Blog a Golden Egg?

May 7, 2018
Konrad Sanders
Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. And yet, every now and then, a brand shines. Here are five steps to being a shining brand.