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Stories By Kevin Cain

Effective Marketing Strategy: Key Elements for B2B Marketers

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to build an effective content strategy for your organization.

4 Ideas for Crowdsourcing Content Creation and Promotion

Consider these 4 questions to help gauge how effectively you use crowdsourcing in your content creation and promotion efforts. If you can't answer yes to all of them, you may be missing out on opportunities for easy wins.

Creative Content Marketing for Financial Services: 3 Examples

While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that's rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services.

Measuring Marketing Effectiveness: 6 Metrics You Need to Track

For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success.

How to Optimize Content When You Don’t Know Jack about SEO

Knowing how to optimize content for search engines is essential, but can be tricky. Here are some basic tips that are easy to follow to start you off on the right track.

5 Rules to Follow for B2B Content Supremacy

B2B content marketers strive to produce effective content that truly stands out. Here are 5 rules that will put you on the path to B2B content supremacy.

Is Your Content Supporting or Sinking Your Thought Leadership Efforts?

As more and more people proclaim their content to be thought leadership, the term's meaning has become diluted. Here's a closer look at the term and some tips for channeling your ideas, opinions, and research into content worth following.

6 Steps to Creating Your Content Marketing Style Guide

With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow. Use these six steps to craft a guide that will help create consistent, high-quality business communications in support of your brand.