Stories By Kelsey Raymond
How To Find (and Close) the Hidden Gaps in Your Content Strategy
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit
A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
7 Steps to a More Strategic Editorial Calendar
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.
How to Integrate Guest Blogging Into Your Content Marketing Strategy
Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started.
How We Used Content to Hire 30 People in One Year
Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started.
How to Match Key Metrics With Your Content Goals
It's common sense. You wouldn't track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how.