Stories By Kelsey Raymond
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.
Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started.
Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started.
It's common sense. You wouldn't track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how.