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Kathryn Hawkins

Kathryn Hawkins

Kathryn Hawkins is a principal in Eucalypt Media LLC, a Maine content marketing agency that provides consulting and creative services to corporate, educational, and non-profit clients in New England and beyond, and a freelance writer for media publications. Eucalypt Media also owns and operates Gimundo.com, a website and daily newsletter dedicated to good news and self-improvement, which averages more than 100,000 unique readers each month. Follow Kathryn on Twitter @kathrynhawkins.

Stories By Kathryn Hawkins

How to Know When You Need a Content Marketing Agency

January 6, 2015
Kathryn Hawkins
Content marketing agencies aren’t a be-everything-to-everyone resource, but they offer unique value to a cross section of businesses. Learn how these five types of organizations can benefit from an agency dedicated to content.

4 Content Marketing Ideas for Colleges and Universities

March 3, 2013
Kathryn Hawkins
With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities stand out from the crowd.

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

March 19, 2012
Kathryn Hawkins
It's nice to have high traffic on your website, but the number of visitors your site receives does not tell the whole story. Try these strategies for assessing whether your business blog — and other content marketing efforts — are reaching and engaging the right audiences.