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Julie Wingerter

Julie Wingerter

Julie Wingerter works in strategic partnerships at SnapApp, which has an interactive content creation platform that enables B2B marketers to improve ROI by up to 50% across all their existing demand gen programs. You can follow her on Twitter @JWingerter.

Stories By Julie Wingerter

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5 Interactive Calls to Action That Prospects Can’t Resist

September 6, 2015
Julie Wingerter
You can pique your prospects’ interest and curiosity with compelling calls to action that offer something unique or unusual. Consider giving your content marketing a boost with these five interactive CTAs.

More Than Quizzes: 3 Types of Interactive Content That Drive Leads

March 17, 2015
Julie Wingerter
This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience.