Stories By Julia McCoy
5 Practical Ways To Prevent Burnout In High-Performing Content Teams
Speed bumps in your content marketing process create bigger hurdles for your content marketing team. What can you do to minimize or even prevent them so things run smoothly? Here’s some advice.
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
Google's Featured Snippets: How To Get Your Content To Appear
How do you create content that has a high chance of ranking in featured snippets? While many assume they are the territory of SEO masters or million-dollar marketing budgets, that isn’t true. You just need this know-how.
6 Things to Improve Your Content Performance
High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content.
5 Ways to Create the Most Valuable Content for Your Audience
For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore.
The 5 Common Mistakes Every Content Marketer Should Know
Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.
Get Rid of These 25 Phrases and Words From Your Content
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of.
Dump the Sales Funnel in Favor of Lifecycle Marketing
The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle.
How to Make Your Content Powerful in Eyes of Searchers (and Google)
The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results.
Get Your Readers to Stay Longer With These 4 Formats
You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin.
The Secrets of High-Performing Online Content
How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers.
How to Robot-Proof Your Job as a Content Creator
Billions of AI-created pieces of content are published yearly. Are human content creators in danger of losing their jobs? Not quite. Despite the growth in AI writing capabilities, the human content writer is needed more than ever.