Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video.

Instagram is more difficult than other social media networks. You’re forced to use a picture or video and that’s the main focus. The best way to get ahead is to do something truly unique and creative. Start with these three strategies.