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Stories By John Lane

Think People Hate Marketing? Try the Right Content in the Right Place

It's popular to say that people hate marketing, but it's not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn't want to hear. Learn how to overcome that perception bias by getting the right content in the right place for your audience.

Content Marketing Strategies Based on Customer Context: 3 Examples

Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It's this concept of arrivals and departures that marketers often overlook. Find out why content marketing strategies should be based more on customer context.