Skip to content
John Lane

John Lane

Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Today, as Vice President of Strategy & Creative for Centerline Digital, I craft content strategy that helps clients like IBM, GE, and ChannelAdvisor engage their target audiences. You can find me on Twitter and LinkedIn (among other social channels).

Stories By John Lane

Think People Hate Marketing? Try the Right Content in the Right Place

January 31, 2014
It's popular to say that people hate marketing, but it's not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn't want to hear. Learn how to overcome that perception bias by getting the right content in the right place for your audience.

Content Marketing Strategies Based on Customer Context: 3 Examples

July 1, 2013
Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It's this concept of arrivals and departures that marketers often overlook. Find out why content marketing strategies should be based more on customer context.