Stories By John Hall
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.
You’ve got content marketing skills. Use them to deliver what your audience wants. In this case, your audience is made up of the editors at third-party outlets you want to pitch. Try these tips from entrepreneur (and longtime CMI friend) John Hall.
By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy.
Too many brands stray from the successful media model and publish with a “me” mentality. Brands should take their lead from publications to build engaged, loyal audiences by following these strategies and steps to success.
Your company has a wealth of internal knowledge that can be used to create content to humanize your brand and guide prospects. Learn how to create a knowledge bank to extract, store, and manage your information efficiently.
There are good ways and not-so-good ways to make your personal brand stand out. Put your energies into information, not self-promotion, and you won't come across like an egomaniac when building your professional brand.