Joe's on a mission to make SEO easier, fun, and profitable. He runs the Learn SEO Fast course at Tribe SEO and believes that Google is like a fair referee who takes a common-sense approach to rankings sites. He enjoys dispelling the myths and hype that surround SEO, and when he's not talking about algorithms, you can often find him playing ball with his dog Conker or playing peek-a-boo with his daughter. Follow him on Twitter @joetheseo.