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Stories By Jill Talvensaari

data-as-personalization

Data as Personalization: How to Turn Kryptonite Into Treasure

Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing.
digital-asset-management

The DAM Truth: All You Need to Know About Digital Asset Management

Storage-and-sharing devices like Google Drive are insufficient if you have volumes of content and multiple teams. Digital asset management systems enable efficient content delivery to different audiences across different channels.