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Jerry Fireman

Jerry Fireman

Jerry Fireman utilizes his technology background to produce case studies, white papers, press releases and other marketing content for technology companies. He has written over 3,000 case studies for his clients. Jerry is President of Structured Information based in the Boston, Massachusetts area. Send Jerry an email at [email protected]. You can also follow him on Twitter @jerryfireman.

Stories By Jerry Fireman

How to Convince Your Customers to Work with You on Case Histories

March 22, 2012
Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don't create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem.